Bobux makes soft shoes for babies and infants in dozens of designs. The company is the brainchild of Chris Bennett, who designed some soft-soled shoes with an elastic ankle for his nine-month-old daughter because her laces came undone and her shoes fell off. Chris and his wife Colleen set up a stall at Auckland’s Victoria Park craft market, sold out within two hours, and went into production in the garage. In the early 2000s Bobux manufactured in Auckland and exported most of what it made.
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