The Taranaki Hard Core brand was established by Nigel and Trish Dwyer in 1997. The company markets a range of clothing, accessories and surfboards. The Hard Core logo incorporates such Taranaki features as the mountain, surf and the Southern Cross, all surrounded by a strand of barbed wire.
Te whakamahi i tēnei tūemi
Te Ara - The Encyclopedia of New Zealand
Photograph by Jock Phillips
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