This display in a Self Help store was probably in Willis St, Wellington, around 1926. Self Help was a chain of grocery stores that began in Wellington and spread around the country. They were not self-service stores, but offered cheaper prices and no credit. Window displays were very important in the grocery trade for luring customers into the shop.
Te whakamahi i tēnei tūemi
Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.