Kōrero: New Zealand identity

Giant rugby ball in Paris

Giant rugby ball in Paris

In October 2007 the 2011 Rugby World Cup was marketed to Europeans with this massive rugby ball positioned in front of the Eiffel Tower in Paris. Inside the ball visitors watched a 360-degree film which focused primarily on images of beautiful scenic New Zealand, designed to attract tourists. The way New Zealand was promoted to Europeans was quite different to the way it was experienced and understood by residents of New Zealand.

Te whakamahi i tēnei tūemi

Flickr: salenasemmens' photostream
Photograph by Salena D. Semmens

This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Fiona Barker, 'New Zealand identity - Understanding New Zealand national identity', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/34595/giant-rugby-ball-in-paris (accessed 6 April 2020)

He kōrero nā Fiona Barker, i tāngia i te 20 Jun 2012