Kōrero: Industrial design

Wilson Plastics rural letterbox

Wilson Plastics rural letterbox

Good design in plastic had a significant effect on New Zealand's rural landscape from 1999, when the Wilson Plastics letterbox began to populate the roadside. Designer Rob Whitfield – whose drawings for the design are shown at top – not only achieved a pleasing form, but created functionality that is appreciated daily by rural posties. About 50,000 of the letterboxes were sold in the first decade, and exports to Australia followed.

Te whakamahi i tēnei tūemi

Whitfield Design +
Design by Rob Whitfield

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Photograph courtesy of Shane Cox Photography

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Michael Smythe, 'Industrial design - Creating competitive advantage', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/photograph/41862/wilson-plastics-rural-letterbox (accessed 2 October 2020)

He kōrero nā Michael Smythe, i tāngia i te 22 Oct 2014