In this advertisement for hardware chain Mitre 10, the boy offering to help his mate with the retaining wall expresses the New Zealand ‘DIY’ (do-it-yourself) spirit. Traditionally, New Zealanders have done their own garden and household maintenance tasks, rather than spending money on tradesmen – which is why the advertisement maintains that ‘DIY’ is in our DNA.
Te whakamahi i tēnei tūemi
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