Kōrero: Gender and sport

Promoting beef and lamb

Beef + Lamb New Zealand uses prominent New Zealand sportspeople to promote its products. Canoeist Lisa Carrington, BMX rider Sarah Walker and swimmer Sophie Pascoe have been branded as 'iron maidens' to highlight the benefits of beef and lamb, both containing the essential mineral iron.

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Beef and Lamb New Zealand

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Me pēnei te tohu i te whārangi:

Sally Shaw, 'Gender and sport - Funding and awards', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/video/40420/promoting-beef-and-lamb (accessed 22 October 2019)

Story by Sally Shaw, published 5 Sep 2013, updated 7 Jun 2016