Beef + Lamb New Zealand uses prominent New Zealand sportspeople to promote its products. Canoeist Lisa Carrington, BMX rider Sarah Walker and swimmer Sophie Pascoe have been branded as 'iron maidens' to highlight the benefits of beef and lamb, both containing the essential mineral iron.
Using this item
This item has been provided for private study purposes (such as school projects, family and local history research) and any published reproduction (print or electronic) may infringe copyright law. It is the responsibility of the user of any material to obtain clearance from the copyright holder.