Kōrero: Department stores and shopping malls

Dressing on a budget

This 1931 advertisement in the New Zealand Free Lance for Wellington’s premier department store, Kirkcaldie & Stains, does not pretend people have money to spare in the depths of the economic depression. It presents 'smart thrifty ideas' for special-occasion and beach wear over the Christmas holiday period. The depression hit in the heyday of the department store. Prices fell as stores put survival ahead of profits.

Te whakamahi i tēnei tūemi

Alexander Turnbull Library
Reference: New Zealand Free Lance, 21 December 1931, p. 52 (N-P 1508-52)

Permission of the Alexander Turnbull Library, National Library of New Zealand, Te Puna Mātauranga o Aotearoa, must be obtained before any re-use of this image.

Ngā whakaahua me ngā rauemi katoa o tēnei kōrero

Te tuhi tohutoro mō tēnei whārangi:

Helen Laurenson, 'Department stores and shopping malls - Decline and survival', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/mi/zoomify/22206/dressing-on-a-budget (accessed 25 September 2021)

He kōrero nā Helen Laurenson, i tāngia i te 11 Mar 2010